GUNTRACK was first launched in 2018 as a mobile app on IOS. The desktop edition of GUNTRACK received over 8,000 sign-ups within the first year. Currently, the desktop application and mobile application experience a higher conversion rate than the normal industry rate for purchases.

GUNTRACK started as a side project to solve a personal problem that I experienced with my own firearms collection and quickly turned into a business. The branding for the site was designed with the firearms owner in mind. I wanted a way to connect GUNTRACK with other firearm brands with the name and application being extremely easy to understand and communicate. The brand leverages bold color combinations that convey safety and security.