ViewFoo is a (cloud-based) photo management tool that lets you publish, view, and share.

I led the creative direction and application development from the initial idea and brand, to the execution of a fully functional real-time application. I also created several promotional and marketing collateral materials to help sell the application to media companies including PDF sales sheets, website landing pages, promo videos, icons and other graphics.

Currently this SaaS application and my technology is under evaluation to be licensed to a larger media company. I bootstrapped this idea with a limited marketing and development budget. This application was primarily a proof of concept for a patent that I received in 2017.

Branding and logo development

ViewFoo Logo

Icon design and sales copy writing

Application development, UIX design

SaaS application

ViewFoo is a SaaS application built with Angular, running in a Node environment, leveraging Atlas Mongo for the database. I produced all mock-ups used for development with Adobe XD, Ai, and Ps. We leveraged Git, Bitbuket, and Jira for sprint management and task tracking.  Technology partners with AWS, Google cloud, and Mongo Atlas for application hosting and database. We integrated the Stripe API for subscription management and payment processing.

SaaS Application Design
ViewFoo SaaS
Layout and design

Default gallery view

One of several layouts that the user can select. Each tile (gallery) can be shared either publicly or privately. Additional functions can be applied to each gallery individually dependent on how the user would like to share or view the gallery.

ViewFoo Graphic
ViewFoo SaaS Application

Promotional videos

Self-produced explainer video. More sample of explainer and promotional videos can be found here:

(Earlier concept of the application) I led the creative direction of this promo video including music production, script, voice over production, and animation direction.